Vernalis Theory

Vernalis had a theory where she concluded that the editing and camera work were used frequently in music videos compared to other filiming elements such as commercials or films.The edits are used in line with the beat so the actual music video stays entertaining to watch.

                                                                   Jay Sean - Sex 101

- Slow motion editing is used to emphasize a piece of mis en scene used or on the artist.
- Frequent use of Jump Cuts/Edits/Transition draw attention.
- Special editing effects used together with disjuncture.
- Camera is never static.
- Continuity editing.
- Structure - Base Track is regularly used.