ANDREW GOODWIN

Andrew goodwins theory was that pop videos rely on repetition. Often the video repeats images in the way the song repeats choruses or lines. Also the repetition in songs of parts or rhythms of other songs (intertextuality) means that we become familiar with the genre and have certain expectations. Lastly the video would be played on TV, the song would be played on the radio and there might be an advertising film or TV tie-in making the song very familiar through repetition.

Amdrew goodwin identifies 5 key aspects of music videos that we the audience should look out for which are:

. Thought beats- seeing sound

. Narrative and performance

. The star image

. Relations of visuals to song

. Technical aspects to music video


The theory:

Illustration: This is where the video tells the story of the lyric. Dance is often used to express the feelings/ mood in the song :    

when the lyric says "dope chick" we see a pretty woman.

Amplification: occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning.

when he says legs and thighs and dive in this part of the video hes implying some sexual contact with a woman.



Disjuncture: This is where there is little connection between the lyric and video or where the video contradicts the lyric.  for example micheal jacksons video billie jean hes singing about a girl but hes wearing a white glove and doing the moon walk.

Most pop videos have recognisable features such as N-dubz who say nanana in there vidoes