Summary on importance of Digipak

In our lesson the teacher explained us why digipaks are essential for a new artist. There are various ways in which an upcoming artist can be presented to the audience so he/she can be recognised. But the two ways in which we were told to get our artist known is by creating a album cover and a magazine advetisement. Digipaks are important as it provides a great way of fans getting access to the artists products. It is basically the main thing which the audience get to find out about the artists music. Here is one example of a digipak: