Summary of class discussion around the importance and function of digipaks to the industry

In class we talked about the importance and functions of digipaks to the music industry and this is what we learnt:

Using good IT skills is a must as the detailing, colour and layout of any work must catch the audiences eye especially if its a digipak as it must sell and be taken of the shelves and has to catch the audiences eye. Both following conventions and clear visual work is very important to as the audience needs to understand what they are seeing and reading and following is as important to in order to produce the best digipak.

The style of  a digipak should be:

3-4 colours max
no more than 2 different fonts
includes elements of graphic design-not simply images lifted from the video
must create some sort of visual link with advertisement

The inside of a digipak should have visual style (font, colour, design) established on the front of the digipak is continued on the inner panels.

A digipak is all about 'adding value' encouraging us to part with our money for something special and 'extra' plays o out love of music.

It should have a modern approach to CD packaging

Allows for inclusion of more information about the band/artist

production information:

Copyright; year of production
web address; record label logo/ name
distributor; producer; possibly price

Promotional Sticker

> Drawing attention to recent tour or special texture

Artists name:

Large, clear font , fore grounded

easy to read; same font for name used throughout digipak