Analysis of digipaks ; Katy Perry

Katy Perry digipak

The front of digipaks are usually filled with the artist. This is to promote the star to sell the record and for the audience to feel connected with the song and the star.The digipak grabs the attention of the audiences eyes as it has firstly a clear picture of the singers face,which gives it the idea she is and artist who is trying to get her self out in the media industry. Furthermore the use of her wearing less close also grabs attention as in this day and age audience are intrigued by way the artists are dressed. Also the use of pink is given as a primary colour to establish her personality and the way she is trying to promote her music,it makes the audience aware of the theme she is trying to present. Overall the use of the clouds and pink gives it a 'girly' theme and targets the female audience. This relates to our genre as we have an idea where our artist is a diva character and shows commen interests to katy perry.