I downloaded a single from Bruno Mars's new album "Unorthodox Jukebox", called "Locked Out of Heaven". The song peaked number two on the UK charts, after Mars performed it on the popular TV show, The X Factor.
As I was listening to the song, I spotted the album cover for the single (not the album). Its of a woman, wearing a revealing dress and oozes sexual connotations.
The single cover is completely different to the actual album cover (below). The production company purposely chose a revealing picture as the single cover, because they hope to attract more of the male audience; the song also has references to sex, so it makes sense to have a sexual single cover. However, they did not use it for the album cover. Why? Because it will not appeal to the audience as a whole. Mars original audience (from his previous albums) are more like to be from the age range of 18-30 and female, due to the soppy lyrics of love and relationships. If females saw a half naked lady on an album cover, they will know it is not the usual stuff Bruno Mars gets out, and will not purchase the album.
The album cover makes more sense, as it reflects Mars's quirky, cheeky personality. There is a picture of a gorilla and a jukebox; even though they are two completely random things, they are relevant to the album. The jukebox derives from his album name, and the gorilla comes from one the songs from the album.
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