Analysis Of Digipak ; Florence And the Machine

Florence and the machine has a great way of showing the audience on how she wants to base her theme on. I really like the way she uses the lungs as the main idea of her digipak, she uses the lungs really effectively through the use of her picture. The front of the picture has a picture of lungs outside her body to emphasis the main point of her digipak. In addition to that she has a clear picture of her self which allows the audience to be able to recognise the artist. Furthermore the use of the lungs draws attention to consumers as it catches their eyes and they may want to find out more about how the artist is. This relates to our genre as florence and the machine is an artist which shares similar looks to our character. Overall the digipak is very effective and it has great ideas on the cover.