Ancillary; Digipak two; Coldplay.

Coldplay - Mylo Xyloto.

The Digipak front cover is the image below. It is a very simple cut out of an M and a X. These are the initials of the album. I think that it is very simple and effective. It targets no specific target audience and is quite confusing. It has a foreign name and a confusing layout. There is something very disjunctive about it when related to the names of their songs, which will be mentioned later.

This is the back of the digipak. Again a strange layout; The typography is really good with the white cut-out font, through that we are able to see the art work behind. There is random writing and graffiti in the background that may give a clue as to what the songs are about or the target audience. There are M’s and X’s all over the wall with lyrics from their songs over it too. The way the lettering over the cover has been placed is really good, for example the OTO on the bottom creates a line of symmetry. The MYL and the OTO are shorter lines to the one on the middle creating a diamond or round shape. The idea of the cover is to get people to observe it closely and evidently, they have achieved this.

 

 The back is literally just covered in graffiti. For the same reasons as the previous picture I think that they are trying to communicate rebellion and freedom in a creative way. Perhaps the song ‘Paradise’ reflects the independence and artistry it wants to convey.  

 

This is the back cover. The same colours are used, and also the typography that is used for the main album title. I really like how the words have been positioned and the composition of the cover. The symbols on the bottom are there that are repeated throughout the albums graffiti. There are also some clearer pictures on the back too. I think the album artwork, works really well together and it flows from one image to the next really easily.