To make our mock up of our ancillary products, we had a choice to either draw our models or make some images using existing photos from our music video, and edit them on PhotoShop. I chose to PhotoShop as I have some knowledge on it in my previous years of studying Graphics and Photography (and because I suck at drawing, but lets not get in to that!).
This image shows the layers on the ancillary picture; this shows the changes and filters I have put on the picture. Layers 1, 2 and 3 are colour filters in which they change the effect shown on the picture. I change effect style and opacity so it is not a solid colour. You can also see the text layers. I chose two different fonts for the artist name and album name, so you can differentiate from the two so you can recognise the artist as whole, not just when you see her album name. If the artist were to produce more singles and albums, we would use the same font we used for the artist on this album, on the other albums so you recognise the artist and familiarise yourself with their previous albums.
The picture on the left is one of the tools that can be used in Photoshop. The ones highlighted are the ones that I used the most and which made the actual picture. The first highlighted one is the Colour Picker; I picked any colour from any bit within the actual photo, so I have a colour scheme which goes with the album. The colours which were picked out were a mix, so I copied the HTML code so I don't forget the colour scheme.
The next tool I used the most was the Text tool; this is the most obvious important tool to be used for the ancillary product. Without this, the audience will not know the artist name, album name, the tracks within it and the copyright information, which would have caused trouble and confusion for everyone. Unless they are a very known, global singer - like Usher, Calvin Harris, etc - there needs to be something that lets people know who the artist is, to create a opening for them in the market. The concept for this project was to introduce a brand new artist and their video; how can we do this if the audience do not know who the artist is?
The last tool I used the most was for the solid colour layer, and it was the Gradient Filler. I made sure to make a new layer, so I can adjust the layer settings without destroying the actual picture. After I made a new layer and coloured the layer, I adjusted the settings and opacity, which is shown in above right picture. The setting I used the most was Screen and Lighten, as these work best lightening and adding a vintage effect to the picture.
My overall experience making the mock up kind of scared me making the actual product. I had so many ideas, that in the end I didn't know which would look good and what wouldn't. My group also had a problem. We did not have any pictures to use for the ancillary as we had our photo shoot later on, so we had to use stills from the videos we shot and try to work with that. They worked well but it was too pixelated and so it did not look professional; a weakness of editing on the computer. But when we had the photoshoot, we made sure the artist posed in how we wanted her to for our ancillary. Although she was not wearing the right clothing, we worked with we got and in the end produced some really good pictures. I think my mock up will be different to my actual ancillary due to the pictures we took.
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