This song is not my favourite but its the only one that would prove my point about the functions of a music video. The music video has a story to it which goes with the lyrics of the song - although there are random bits with in the music video like the people in bear costumes... But that adds to the "entertainment" that is presented. Music video directors add elements of humour in to their videos so that it encourages people to watch their music videos even more to gain entertainment. This then increases how many views the video gets, thus increasing how much popularity they gain.
If I were to compare this video to a more serious one by the same artist, it will not have as much views;
The less serious music video got even more views rather than the more serious one. The song may be good but people come to watch the video for one thing; to be entertained in any way, and it seems like most people like to be humoured by music videos.
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