What is the functin of a Music video

 

 

The meaning from Wikipedia : "A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes".

My interpretaton of a music video advertise the artist, publicing the artist by showing them several times as the main character in the scenario or either the narrator of the song. The way the music video s editied helps promote, artists, cars and brand names or a film, if its been sung for it.

Technical Skills that I've developed in AS

        SKILLS                 SKILLS              SKILLS

During my AS year, i have developed various skills such as:

learning how to use the program Final cut Pro, which allowed me to help edit video footage, it was quite tricky at first but then with the helped of workshop i got the hand of it.

The other program that i used was Final Sound pro, which was to edit sound and input sound to final Cut pro.

              

Identifying Three Technical strengths and weaknesses

Strengths  and Weaknesses

Base track was used to help produce the video.
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I look really hppy and confident in my performace, which make it appealing to watch.
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The video camera footage was taken form a tripod, making it clear and visiable to watch.
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Some shots should be taken from different angles like the video.
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Editing should of been taken furher on so the outcome of the video be more interesting to watch.
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Where the video was shot, should of been else where, with alot mor space, so the dancers can move freely.
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Remake Video Produced in June

Need to embed a copy of the music video that i produced in June.

Song Choice; LILY ALLEN - SMILE

Laura Mulvey

Laura Mulvey was a feminist who covered the fields of the film industry and she came up with a very persuasive theory about why some music videos were produced. She believed that music videos were made for satisfication for the female and male gender. However she believed the music videos that contained woman who were 'Under dressed' was for the male gender. She explained that it had representation of woman which oppresses them. She called it the 'Male gaze' ; the whole idea of the 'gaze' was to show how the audience looked at the artists or context within it. Her main concept was how men looked at woman in music videos and how it draws them in to viewing their music videos due to certain type of features on the womans body. A technique used by directors to establish this 'male gaze' is called dismembering; this is where the camera focuses on a part of the female/male body (mainly female) to give it that attracting look. This supports Mulvey's Theory.

This Music Video By Sean Paul - She Doesn't Mind shows the use of dismembering, as im a male this did get me excited as the zoomed in to parts of the females body.

Research; previous students work

I really enjoyed this students music video. This song was based on Calvin Harris's song, Feel So Close. This music video consisted of Andrew Goodwins theory of Amplification/Disjuncture; Amplification because it might have brought new meaning to the lyrics - young people following their dreams of being a dancer, aritst, etc; Disjuncture because it was called "Feel So Close" yet it had no connotations of romance or any type of relationship.

The music video really fits in well with the song. Calvin Harris is known for producing club/dance/electro pop songs and this looks very electro pop. The artist within the video was dancing and jumping to reflect the fun element of the song and to the beat. Also one of the actresses was painting with the music, I really enjoyed it especially when she was painting "on the camera lens". This really gave me a wake up call because I could see how much preparation they went in to with the choreography, artists, note sheets and skateboarders. I now know to plan everything from choreography to props to camera edits.