Ancillary; Digipak three; Britney Spears.

Britney Spears - Circus

 

This digipak follows the theme of Circus as on the front cover she is sat infront of a light golden curtain. There is a border around the front cover, which is many blue stars which give the idea of glamour and that she is a star, such as in the circus performing for the audience. The fonts are the same as that on the poster, however they do not associate to the fonts on the video. For example, the video is very modern as the fonts are black, silvers and 3D. The colouring is very different as on the digipak the colours are typical colours of the circus such as reds, yellows and gold. One of the only things on this back cover that relates to the circus is the clown who is stood next to the bed as clowns are an often feature of circuses. In terms of the link between the video and the digipak, there is not much as the video all seems very modern and Spears seems very mischievous and independent, whereas on the digipak she seems very innocent and fragile. So even our interpretations of the artist differ between the two texts. We can see that when it comes to lighting for the images, one of the images (front cover) is very lit up, clearly on a set to make her seem more innocent, whereas on the other side the lighting is very dim and dark, especially as the only forms of lighting on this shot is from what seems to be a lamp out of the shot. This could show that there are two different sides to Britney Spears, making some form of synergy between the video and the digipak. One clear thing to notice on the digipak is that there is a barcode on the back, and there are also some symbols which clearly represent the companies which have been involved in the creation of the digipak, music video and CD itself. This will be something that we will need to make sure we put on our own digipak to make sure it is very realistic.

Ancillary; Digipak two; Coldplay.

Coldplay - Mylo Xyloto.

The Digipak front cover is the image below. It is a very simple cut out of an M and a X. These are the initials of the album. I think that it is very simple and effective. It targets no specific target audience and is quite confusing. It has a foreign name and a confusing layout. There is something very disjunctive about it when related to the names of their songs, which will be mentioned later.

This is the back of the digipak. Again a strange layout; The typography is really good with the white cut-out font, through that we are able to see the art work behind. There is random writing and graffiti in the background that may give a clue as to what the songs are about or the target audience. There are M’s and X’s all over the wall with lyrics from their songs over it too. The way the lettering over the cover has been placed is really good, for example the OTO on the bottom creates a line of symmetry. The MYL and the OTO are shorter lines to the one on the middle creating a diamond or round shape. The idea of the cover is to get people to observe it closely and evidently, they have achieved this.

 

 The back is literally just covered in graffiti. For the same reasons as the previous picture I think that they are trying to communicate rebellion and freedom in a creative way. Perhaps the song ‘Paradise’ reflects the independence and artistry it wants to convey.  

 

This is the back cover. The same colours are used, and also the typography that is used for the main album title. I really like how the words have been positioned and the composition of the cover. The symbols on the bottom are there that are repeated throughout the albums graffiti. There are also some clearer pictures on the back too. I think the album artwork, works really well together and it flows from one image to the next really easily.

Ancillary; Digipak one; Frank Ocean.

Ancillary; practice work

Analysis of three digipaks and three advertisements

MARINA AND THE DIAMONDS

The first digipak is from marina and diamonds album and our music video was based on her song primadona girl. This album is called the Family Jewels. The digipak reflects her personality and the colours go well. The use of different angles of the photos show her quirky side. The cd is quite plain but the font carries on as it stays the same throughout the digipak. I like the way the titles of the songs  in the album are layed out on top of her hair which shows her diva like personality. The pictures of her also show her diva like personality like she rules everything and owns everything and owns everything as she is always looking up ie so people should look up to her. The songs on the album are also very diva like jumpy and upbeat. This digipak links to my own digipak because we used the artists song to to make our own music video and the my own digipak will look a little something like this because I am using a vintage flowery background on my own digipak just like this as marinA is very girly girly. 

Production of music video; Editing Transitions

At the start of our music video we added some transitions to introduce the artist, it looks professional with the text which is given with it as well. Furthermore the adding of the transitions helps us move to the next scene which was quite useful. We also added it towards the end of the music video which goes really well with the ending of the song.

Production of Music Video; Filters Editing

 In Our music video there was a part where we had to add filters to the footage. This was the park scene, we wanted to add filters to the footage, because the lighting from when we filmed inside to outside was on different level. It was much brighter outside then inside and we had to darken the outside shot by adding filters so the music video can flow perfectly without any dramatic changes.

We decided to add a soft blue colour to the footage and decrease the brightness, so we could get that balance between the shots where we filmed inside and outside.