The Do's and Dont

DO'S - to make a good digipak.

• Use clear font, should follow the conventions.
• Use a good appropiate size for images and fonts.
• Clear photos in focus, shape for the page.
• Use a good layout.
• Use the three colour rule.
• Use appropriate logos,and should be positioned properly: barcodes,date,copyright,title,Artist names and production information.
• Should be creatve and interesting and NEW.

DON'T - to make a rubbish digipak.

• Stetch images, or add too many layers on photshop making it too visiable that it has been pixelated.
• Use layer styles.
• Use Unessary effects that dosent suit the genre.
• Use a font because its simply preferable.
• Seperate pictures on every panel.

Design Ideas

I was inspired by Kate Perrys digipak.

She has the theme of cloud 9 pink candy floss going on.

The digipack includes three colours, baby pink, sky blue,red.
This is consistant which makes it clear and easy to read and have a look.
Theres a vareity of camera shot of photographs of Kate Perry.
The cd print is a design theme from her music video, like sweet doughnuts making it look fun and exciting for fans to enjoy and keep hold of.

We can see that her target audience is young teenagers, beacuse of the fun bright coulours used. Also if we broke it down , we could say girls in particular.
Kate Perry has no clothes on, this portrays her being a sex symbol, to attract her male fans.
She has her track list written in spirals attracting the fans who are picking up the cd.



 

Importance of a Digipak

Importance of digipaks

The album track list should always appear on the back panel.

Intertextuality is a key feature should be considered, as the image on the front links with the merchandise and other promotional material in order to create familiarity with the audience.

Show a close relationship between the digipak and the target audience

The digipak design should relate to the genre of music.

So I must consider the font , artist name, album name, image and information of artist and producers and record label companies, barcodes.Font Size,lettering.

Image

Design or artwork

Mise en scene

Photograph of the artist

Colours props lighting make up facial expressions

 

Colour and connotations Theme

Stars and icons

Because its a new artist, a close up should be on the front cover. Well known artist like beyonce, dont need to do that because the target audience is already familliar.

Representations

Good , glamour

 Bad guns vilonce not good for younger generation

Be sterotyped, black artists if they show guns, they'd be sterotyped in a bad way from crtics.

Ancillary; Finished Mock Up Pictures.

 Front Cover/ Outside Panels.

Inside Panels.

what pops into my head when i think of layouts, design, fonts and colours.

Do's And Dont's

DO

USE A CLEAR FONT

USE APPROPRIATE SIZES FOR:

1. IMAGES

2. FONT

USE CLEAR PHOTOS THAT ARE IN FOCUS

USE PHOTOS THAT ARE AN APPROPRIATE SHAPE FOR THE PAGE 

USE A LAYOUT THAT FOLLOWS THE RULE OF THIRDS FOR COMPOSITION 

USE AN APPROPRIATE TYPE FACE THAT FOLLOWS: 

1. GENRE CONVENTIONS 

2. HOUSE STYLE 

BE CAREFUL WHERE YOU PLACE THE FONT... IT MUST:

1. FOLLOW GENRE CONVENTIONS

2. BE CLEAR FROM A DISTANCE

FOLLOW THE CONVENTIONS OF THE 3 COLOUR  RULE AND USE COLOUR THAT IS APPROPRIATE FOR:

1. IMAGES

2. FONT

3. BACKGROUND

THINK CAREFULLY HOW YOU USE AND INTEGRATE:

1. FONT

2. TEXT AND LANGUAGE 

3. IMAGE 

REMEMBER THAT PLACEMENT OF TEXT NEXT TO AN IMAGE WILL ANCHOR SPECIFIC MEANING.

USE APPROPRIATE INDUSTRY LOGOS AND CONVENTIONS, PROPERLY POSITIONED:

. BARCODE

. DATE

.COPYRIGHT

.TITLES

.ARTIST NAME

DON'T

STRETCH IMAGES, THIS WILL MAKE THEM OUT OF FOCUS. 

USE LAYER STYLES

USE UNNECESSARY EFFECTS. ANY EFFECTS USED MUST SUIT THE GENRE

PLACE TEXT ACROSS THE ARTISTS FACE

USE A FONT SIMPLY BECAUSE YOU LIKE IT

FEEL YOU NEED A SEPARATE PHOTO ON EVERY PANEL - BE CREATIVE 

Short list of scheme (Ancillary)

For my ancillary i am looking to use 3 main colours which is red which matches with her lipstick and white which is a plain but effective colour and a blue and green colour which could possibly make the digipak and advertisement stand out.

I am looking to included a very colourful scheme which relates with the music video and could help the actual music video stand out.